You’re the sales manager of a multi-line powersports dealership. You’ve been told you need a website and a blog. You’ve successfully set that up, but now what? You may be drawing a blank on what exactly you can write about beyond your dealership’s special events and sales. After all, you’re a salesperson, not a writer! But there are plenty of subjects to cover.
Think back to when you were a new rider. What kind of information did you want to know? You could write about:
- Helmet fitting
- Gear fitting
- The need for protective pants (still astonished by how many riders think plain denim is adequate)
- Best bikes for new riders (great way to promote your used bikes for sale, if you carry them)
- Local safety schools in your area
- Group riding etiquette
- A post for new riders to ride within their limits
For more experienced riders, there are plenty of things to write about:
- Local clubs, especially if your dealership hosts regular meetings
- How much experience you need before taking on a passenger
- Winterizing your bike
- Accessorizing your bike (could be a series depending on what types of bikes your dealership sells)
- Charity rides in your area, either giving information about the rides before the events or afterward with photos of your customers at the events
- For touring riders: essential farkles and expensive wastes of money
- Transitioning from one riding style, that is, from dirt to street, street to dirt, or street to dual-sporting
- Best routes in your area, plotted with a Google map
What things have you written about on your dealership’s blog?