Once you begin to get in a groove with your blogging, you should have certain defined categories that you will write about each week. These categories will help define your ideas so that your brainstorming can be more directed. Here are just a few ideas:
- Industry News: Post links to the latest news of things happening in your industry, and next to it, include a reason why your customers should read the article. A post of three to five links is sufficient. Avoid linking to dense, academic articles, unless you have an audience that understands those types of articles (and some of those folks may be lying about understanding them).
- Product or Service of the Week: This may be a product that is one of your medium sellers, meaning it’s somewhere in the middle rank of which products are the best-selling. This post is meant to give you a chance to show off the benefits and features of this particular product, and if you like, offer a discount on it for a short period.
- Customer profiles: This short profile of a customer (anywhere from 350 to 600 words) is meant to be very relatable — potential customers should be able to see themselves in this customer’s shoes. Talk about what problems the customer had and, most importantly, how they overcame them with the help of your product or service. Then, at the end of the article, you can throw in relevant company facts such as their website, who their officers are, what their annual revenue is (if they’re willing to share) how many employees they have and how long they’ve been in business.
- Customer galleries: This lends itself much better to consumer products. The idea is to post a gallery of “our tools/products/etc. in action.”
These are just a few ideas. Will definitely be back with more soon!