You have a blog, now what?
You may be staring at a blank screen, the cursor staring at you, blinking, waiting for your words of wisdom. So instead of writing a blog post, you balance your books, clean your desk, call a customer. These are all fine activities, but if your goal is to have a blog that engages your existing customers and converts potential ones, delaying writing means that your blog will die a slow death from neglect.
As a conscientious business owner, I know you don’t want this to happen. So over the next several weeks, I’m going to guide you through the process of generating ideas and also through the mechanics of good writing.
So here’s your first tip for generating ideas for your business blog: Imagine that there’s a 3-year-old child sitting in your office and following you around all day. If you’ve ever spent some time with a child this young, you know that his/her favorite question will be “why?” So as you go through your day, imagine that child asking “why?” about certain things that you do, or “what’s that” when seeing something he/she has never seen before. Jot down every time the imaginary child asks a question — it’s the beginning of a blog post. You might be surprised what ideas come up.