Yesterday I discussed how to generate ideas by imagining that a small child is sitting in your office. Today I’m going to get a little less concrete as a way to generate ideas for your business blog. Trust me, this will be fun.
Think about the core benefit of your product on an abstract level. If you manufacture rubber gaskets, your products may help people store their food longer and keep it fresher, contributing to consumers saving money and enjoying better food. If you manufacture fishing equipment, you’re really selling the enjoyment of the outdoors and people spending more time with their friends and family. If you have a fitness business (as I do) then the core of your business is to help people lead healthier lives through better movement and physical fitness.
Once you know this idea, then ask yourself, “How do my products or services allow people to enjoy this core benefit?” In the example of the fishing equipment company, you can talk about how tying flies with your sons or daughters helps strengthen family ties and helps children anticipate the fun of the next fishing trip.
Really, any business that exists has a core benefit that you sell. (Notice I said benefit, not product.) So think about it, answer the question, and let the ideas flow.