by Franke Santos | 17 Dec 2011 | Blogging for Small Business, Business Copywriting
So you’ve installed your blogging software, you know what categories you want to use to take away the guesswork, and you have a list of about 20 blog post ideas. What now? That cursor is blinking on your computer screen, waiting for your wisdom. It may feel...
by Franke Santos | 7 Dec 2011 | Blogging for Small Business, Business Copywriting
Once you begin to get in a groove with your blogging, you should have certain defined categories that you will write about each week. These categories will help define your ideas so that your brainstorming can be more directed. Here are just a few ideas: Industry...
by Franke Santos | 1 Dec 2011 | Blogging for Small Business
Yesterday I discussed how to generate ideas by imagining that a small child is sitting in your office. Today I’m going to get a little less concrete as a way to generate ideas for your business blog. Trust me, this will be fun. Think about the core benefit of...
by Franke Santos | 30 Nov 2011 | Blogging for Small Business
You have a blog, now what? You may be staring at a blank screen, the cursor staring at you, blinking, waiting for your words of wisdom. So instead of writing a blog post, you balance your books, clean your desk, call a customer. These are all fine activities, but if...
by Franke Santos | 28 Oct 2011 | Uncategorized
A good copy editor is more than just a good speller and grammarian. A good copy editor is a subject matter expert (or is willing to become one) and a good writer. Here are just a few things to look for when hiring a copy editor: A good speller and grammarian (yes, the...
